Q2 Marketing Means Results

Here are some examples of how Q2 Marketing has achieved quantifiable success for clients like you.

 

 

Search Engine Optimization brings sixfold jump in web traffic

We helped a Virginia-based B2B and B2G consulting firm markedly boost their online strategy. They realized they were losing business to competitors with better search optimization strategies. Q2 recommended a three-fold plan for them:

1. Blog—This firm’s business is all about thought leadership and content. As a result, fresh, compelling content would be a critical addition. With that in mind, Q2 created a Wordpress blog for the company and a blogging strategy. With solid content as the cornerstone of this approach, the firm is now getting regular link backs to their site through other bloggers and from being quoted in online media.

2. Press release strategy—Q2 helped them roll their PR strategy into an online marketing strategy. From drafting the releases for keyword optimization to distribution, Q2’s work has had a dramatic impact on their targeted online visibility. These releases consistently and measurably impact their optimized keyword visibility.

3. Keyword optimization—In addition to keyword optimization in the blog and press releases, Q2 made recommendations for keywords and phrases to the entire site for SEO. This included optimizing URLs, including important data like the regions in which they operate on more pages, inclusion of important keywords related to their services, industries and trends. And, importantly, the readability of the content has not been adversely impacted.

Quantified Success: Within just weeks after the completion of these activities, this company’s ranking in search engines boosted dramatically. They went from many pages deep based on keywords to the very first entry based on targeted keyword indicators. This program was completely organic, and involved no paid search marketing. Today, more than six months after the program, they continue to be among the first two to three entries for some keyword indicators, often the top entry.

What is more, in the first six months, their web traffic increased more than sixfold their traffic prior to the project. Pageviews increased by more than three times the previous number for the established web site. These numbers are independent of the repeat and unique visitors to their blog. To measure another key indicator, their inbound web leads increased four-fold in this six month period from this program alone! Lead is defined here as a qualified prospect requesting a meeting or conference call. Unqualified leads are not counted in this number. 

 

Strategic Messaging: “Working with Q2 Marketing has been one of our best business decisions.”

Q2 deploys our Messaging Development Process (QMDP).

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Corporate strategy & rebrand in just six months

Q2 takes mid-sized management and IT consulting firm through extensive corporate strategy and rebrand in six months

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Q2 Functions as Outsourced Marketing Department for Software Developer

Q2 works with software developer to create company’s first full marketing program, including strategic messaging, development of collateral and case studies, design and content for web and more.

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Direct Mail shatters projections by 150%

A hardware and software manufacture for the cable market turned to Q2 Marketing to develop a direct mail program to create qualified appointments for an upcoming industry trade show. We developed a targeted mailing sent to registered attendees.

Quantified Success: The mailing exceeded the goals of booked appointments—generating an increase of 150% over projections. The pass-along factor of the mailing also exceeded expectations and led to requests for appointments on the show floor. After the show, the company was still receiving calls regarding the mailing, and sales was booking qualified appointments into the following month. The conversion ratio from appointments to sales was the highest that the company had experienced to date.

 

Newsletter yields 85% pass along rate

Emerging from a turn-around, an enterprise software developer needed to be seen as an industry resource to their clients and the industry.

Quantified Success: Q2 Marketing developed a strategy to create a newsletter that leveraged the company's relationship with Gartner Group, the leading analyst firm for their market. This newsletter, leveraging their corporate brand and the Gartner brand, highlighted Gartner research articles pertaining to the industry, as well as company stories on product development, case studies and events. The first issue had a pass along rate of 85% and requests for subscription were up by 50%.

 

Blending Integrated Programs & PR

A top selling value added-reseller (VAR) with a stronghold in Citrix federal sales called on Q2 Marketing to leverage strategic marketing to impact their sales pipeline. We began by auditing their marketing strategy and tactics, and created a marketing plan. We then refined their messaging to empower the VAR to continue to sell into defense, civilian and commercial markets. We initiated touch point initiatives including monthly mailers and quarterly newsletters, and developed a robust new web site. A testimonial and case study program further boosted credibility and provided actionable materials for the sales force.

The next phase was a broad media relations program where we secured interviews and coverage in a broad array of industry and business media including:

  • Government Computer News
  • Military Medical Technology
  • GovVAR
  • CRN (Computer Reseller News)
  • InfoWorld
  • Washington Business Journal
  • Inc. Magazine 
  • IT World
  • TechTarget
  • American Executive
  • ChannelPro Magazine
  • Virtual Strategy Magazine
  • Atlanta Business Journal
  • Systems Management News
  • And many more targeted online and offline sources.

In fact, to note an example, as a result of a press release distribution strategy, the company received a well qualified inbound lead from a senior official at a Navy installation. Additionally, as a result of press pitching and interviews secured, the company President was invited to speak on a roundtable at a major industry conference, and he was asked to be an ongoing contributor to an influential and highly-read web site targeted to his buyers and business partners.

Another major metric is the search engine optimization (SEO) that this PR program enabled. At the start of the program, the VAR could not readily be found in Google as a Citrix reseller. But after the PR program was underway, they appeared as a top entry as a Citrix reseller to the federal government. Additionally, 30+ pages were listed in Google, many related to their Citrix sales and other core service areas. Many of these entries are press releases, direct press release pick up and feature stories in which the spokesperson was quoted. Much of this was a direct and measurable result of Q2’s efforts.

 

Product Launch boasts big turn-out and RFPs

When a multimedia entertainment and technology company needed to roll out a groundbreaking new product to a niche market, Q2 identified the strategy for reaching and calling to action the universe of critical decision makers. This program consisted of an integrated direct mail, email and telemarketing campaign, as well as developing collateral material, securing media interviews and comprehensive event planning.
Quantified Success: More than 25% of the qualified buyers attended a special event VIP demonstration at a major industry trade show. The program also produced requests for proposals from 60% of these qualified decision makers. Strategic and coordinated post-show follow-up resulted in significant additional RFPs.

 

User Group generates ROI of 89%

A software and services company wanted their annual user group to have a greater impact. They had been holding the event at their offices and were struggling to get past attendees to return the next year. Q2 Marketing provided an analysis of their program and provided recommendations for a better, more effective program.
Quantified Success: Q2 developed a program that divided the user group into learning tracks (by product line) with hands-on classes and written objectives. The event schedule was communicated via a brochure that outlined times, classes and class abstracts. We also encouraged the client to charge for the event for the first time. In the end, revenue from the user group offset the costs by 48%. Additionally, the attendees attested to a return on investment of 89%. And the following year, the user group had a recurring attendance of 33%.