Q2 Marketing Means Results
Here are some examples of how the Q2 Marketing professionals have achieved success for clients like you.
Messaging
Corporate Strategy & Branding
Direct Mail
A hardware and software manufacture for the cable market turned to Q2 Marketing to develop a direct mail program to create qualified appointments for an upcoming industry trade show. We developed a targeted mailing sent to registered attendees.
Quantified Success: The mailing exceeded the goals of booked appointments—generating an increase of 150% over projections. The pass-along factor of the mailing also exceeded expectations and led to requests for appointments on the show floor. After the show, the company was still receiving calls regarding the mailing, and sales was booking qualified appointments into the following month. The conversion ratio from appointments to sales was the highest that the company had experienced to date.
Direct Mail
Suffering from post-dot com trauma, a consulting firm for technology companies needed viable leads. The Q2 professionals developed a targeted direct mail campaign that included list building, production and fulfillment for the entire campaign.
Quantified Success: This program enabled the sales team to get appointed to more than 10% of qualified points of contact as a direct result of the mailing. The results exceeded all expectations and provided new life to a firm whose business development well had run dry.
Newsletter
Emerging from a turn-around, an enterprise software developer needed to be seen as an industry resource to their clients and the rest of the market.
Quantified Success: Q2 Marketing developed a strategy to create a newsletter that leveraged the company's relationship with Gartner Group, the leading analyst firm for their market. This newsletter, patterned after the company's branding and incorporating the Gartner Group logo, highlighted Gartner research articles that pertained to the industry as well as company stories on product development, case studies and events. The first issue had a pass along rate of 85% and requests for subscription were up by 50%.
Product Launch
When a multimedia entertainment and technology company needed to roll out a groundbreaking new product to a niche market, Q2 identified the strategy for reaching and calling to action the universe of critical decision makers. This program consisted of an integrated direct mail, email and telemarketing campaign, as well as developing collateral material, securing media interviews and comprehensive event planning.
Quantified Success: More than 25% of the qualified buyers attended a special event VIP demonstration at a major industry trade show. The program also produced requests for proposals from 60% of these qualified decision makers. Strategic and coordinated post-show follow-up resulted in significant additional RFPs.
Special Events
A software and services company wanted their annual user group to have a greater impact. They had been holding the event at their offices and were struggling to get past attendees to return the next year. Q2 Marketing provided an analysis of their program and provided recommendations for a better, more effective program.
Quantified Success: Q2 developed a program that divided the user group into learning tracks (by product line) with hands-on classes and written objectives. The event schedule was communicated via a brochure that outlined times, classes and class abstracts. We also encouraged the client to charge for the event for the first time. In the end, revenue from the user group offset the costs by 48%. Additionally, the attendees attested to a return on investment of 89%. And the following year, the user group had a recurring attendance of 33%.
