Leadership Team
Pamela M. Girardin
President and Founder
“Our mission represents a fundamental shift in the agency world because we create integrated marketing programs that empower clients to reach their business objectives. By closely aligning programs with their sales objectives, Q2 Marketing is an indispensable resource, forging long-term relationships with our clients. We're committed to deploying the best-fit solutions and providing measurable results in the context of clients' bottom lines.”
For nearly 20 years, Pamela has helped B2B companies develop marketing programs built around business objectives and driving revenue. She has held senior positions in the B2B high tech sector with national and global companies such as CPA, Net2000, Cyveillance, PowerCerv and Cheetah Technologies. She has specialized in branding software and services, in markets such as ERP/CRM, cable, IP/legal, Internet and telecom.
During her corporate career, Pamela drove marketing, advertising, public relations and sales planning that resulted in an average of 30% growth in revenue year over year. She developed reporting tools to track and analyze campaign results to drive performance conclusions in order to make improvements on marketing strategies and tactics. The majority of her campaigns resulted in a 75% or higher return on investment. In addition, Pamela was responsible for user group conferences where, on average, she increased attendance by 45% per year and achieved an ROI rating of 95% or higher from attendees. Additional responsibilities have included creating and managing inside sales, channel sales and customer care departments.
She founded Q2 Marketing, along with Becky Sheetz-Runkle, because she identified the gap between what agencies offered and the expectations of the companies they served. This gap was in the ability of an agency to link marketing programs to business objectives and revenue growth—and to include measurement within those programs.
Pamela frequently presents on the topic of measurable marketing and has been invited to speak for Women in Technology, the OAEE, Clark School of Engineering at the University of Maryland and the Prince William Regional Chamber of Commerce.
Using her considerable experience, Pamela works with clients to understand their business needs and create marketing initiatives that support the organization's bottom line goals. Pamela is also responsible for directing the creative team to ensure programs visually convey the clients' messages as well as pull the desired response.
Pamela holds a BA in Journalism/Communications from Florida Southern College.
Becky Sheetz-Runkle
Vice President of Client Services and Founder
“When you give 100%, you never have to make excuses. Leadership and innovation are forged in accountability. I measure success not only by helping each client achieve their sales and revenue goals, but also in providing unsurpassed value and being regarded as an indispensable resource.”
Becky is responsible for directing the client services team, assuring optimal value and building lifetime relationships with clients. She assures that the integrated marketing programs Q2 implements are closely tied to the sales strategy and revenue goals of each client. Strengths are demonstrated in carrying the client's vision into a core strategy aimed at measurably driving revenue. She's also involved in business development efforts for the agency.
Her experience is derived from a varied career in marketing communications, primarily with tech marketing agencies. She has architected strategic messaging in alignment with sales strategy for a wide variety of clients in the B2B, B2G and B2C sectors. She has served clients in telecom, software, enterprise resource planning, financial systems, database management, geographic information systems, wireless products and services, multi-media entertainment, and others. Becky has also supported clients in the business consulting, financial services and healthcare industries, as well as the U.S. Army.
Prior to working in technology marketing, Becky worked as communications director on Capitol Hill and as a journalist in central and southern Pennsylvania. She has a BA in Political Science and a BA in History from Temple University, Philadelphia, PA.
She is the Tech Marketing Examiner for Examiner.com. She has had articles published in various marketing industry publications on quantifiable and integrated marketing. Becky is the Vice President of Membership for the ASBC Toastmasters Chapter and she serves on the Washington, D.C. region's Temple University Alumni Board. In 2008, her Marketing By Numbers column appeared in Washington Business Journal and various other national online business sources.
Gordon Greenfield
Vice President, Strategy
“Marketing programs should not be based on guesses and wishful thinking. Our approach is to start with a grounded, results-oriented strategy built on solid research and analysis. Elements of our analysis include market size and competitive landscape, technology and product trends, customer experiences and needs and long-term corporate goals. Based on the strategy, we then customize the right program for your business, your customers and your budget.”
With over 20 years of corporate marketing and consulting experience, Gordon employs proven approaches to research, strategy development and building brands.
His clients include B2B and consumer firms, technology and services vendors, entrepreneurial and established international companies. What they all have in common is the desire to employ strategy-based planning processes as the foundation for innovative marketing campaigns that build brands and increase sales.
Prior to Q2Marketing, Gordon led the marketing efforts of high tech start-up Cheetah Technologies through rapid growth to market dominance on four continents. Under Gordon's marketing stewardship, Cheetah was recognized as one of the 20 fastest growing private companies in America by Inc. Magazine.
Gordon also worked as a senior manager for international consulting firm Global Insight (then called DRI/McGraw-Hill), where he was the point person on market analysis and strategy projects performed for multi-billion dollar companies such as Armstrong World Industries, Hercules Specialty Chemicals, First USA Bank, Ryland Homes and Visa and Mastercard.
Gordon earned an MBA from Cornell University's Johnson Graduate School of Management and a journalism degree from Northeastern University .
