Events
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The ASBC’s Fifth Anniversary Conference and Gala: Celebrating a Culture of Collaboration and Success.
April 23, 2009
9:45 & 10:45
11 Essential Steps for Marketing to Government
This breakout session is for senior decision makers and marketing professionals looking to maximize the ROI of their marketing dollars, grow their company and shape perception. Offered at two times during the full-day conference at the Sheraton Premier, Tysons Corner, Becky Sheetz-Runkle’s presentation will challenge government marketing myths and reach buyers. Focused on best practices in government marketing, this instructional presentation will cover:- Leveraging media to be seen as a thought leader
- Marketing that supports and fuels sales
- Developing and distributing content, including case studies, white papers and op/eds
- Knowing when to spend and when to save your marketing dollars
- Creating a fluff-free marketing strategy
- Marketing ROI and measurement
Register and learn more here: http://www.theasbc.org/events/event_details.asp?id=32782
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“How to Maximize Trade Show Marketing Spending”
March 11, 2009
The presentation will follow the ASBC’s weekly Business Over Breakfast™ at the Tower Club in Tysons Corner. Pamela Girardin will speak to government contractors interested in learning more about maximizing investments at industry trade shows, and specifically, the upcoming 19th Annual OSDBU Procurement Conference.
