How to Build Quantifiable Marketing Programs for
Technology Companies
Q2 Marketing Educational Series
Date: Friday, November 3, 2006
Time: 7:30 am - 9:00 am
Location:
The Ritz-Carlton, Tysons Corner
1700 Tysons Boulevard
McLean, VA 22102
ROI-driven measurement of marketing results is an important and timely topic that is increasing in emphasis. Pamela Girardin, President, Q2 Marketing, has spent her career running enterprise marketing departments for tech companies, and is keenly aware of the value of benchmarking, measuring and justifying marketing ROI. While analyst firms like Forrester and IDC are watching this very closely, they recognize a number of challenges, including the difficulty of defining ROI and empowering marketing professionals to act on what they know. This seminar will:
- Explore these “gaps” between theory and practice in the quantification paradigm
- Provide illustration through real-world case studies
- Demonstrate how to benchmark and measure the success of marketing programs
- Define success through revenue-driven marketing program results
This is recommended for C-level and director level marketing professionals in information technology. This event is not open to representatives from other marketing communications agencies.
Register and Win!
Register here by Wednesday, October 25 and enter to win 'Marketing Metrics: 50+ Metrics Every Executive Should Master,' by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein. Must be present to win.
All attendees will receive our latest white paper, The Nine Step Marketing Quantification Process, and learn more about quantifying marketing programs to forge new and better best practice standards.
Cost: $20 in advance. $25 at the door.
*This event is free to Q2 Marketing clients. Clients can register by emailing bsheetz@q2marketing.com.
Register Today!
