May 31, 2006
Johnston McLamb Selects Q2 Marketing to Help Define and
Create Strategic Brand Positioning
Consulting Firm Seeks to Capitalize on Market Opportunities,
Increase Market Share and Diversify Client Base
Chantilly, VA—Full service consulting firm Johnston McLamb has selected Q2 Marketing to assist in creating a marketing strategy based on market research and using a suite of tactics from Q2’s Strategy Development Process.
Johnston McLamb has delivered innovative solutions to federal agencies and the private sector since 1991. Committed to delivering leading-edge solutions to clients’ business challenges, the company is highly regarded for application development and support. Johnston McLamb now seeks to expand into other agencies as well as additional commercial markets. Reaching their ambitious organizational goals will require a fundamental redefinition of how Johnston McLamb sees themselves—and how they are seen by their current and potential audience.
Johnston McLamb conducted an intensive and disciplined months-long search for the strategic marketing agency to help them reach their objectives. They selected Q2 Marketing of Fairfax, VA, to assist in developing a distinct and compelling market positioning based on core strengths and market opportunity. The challenge includes clearly defining and articulating the Johnston McLamb brand in a way that drives sales and impacts revenue.
The Strategic Development Process that Johnston McLamb and Q2 Marketing will undergo includes Market Segmentation, Independent SWOT Analysis, Focus Groups, and Internal and External Ideation Workshops to help position the company to achieve its revenue growth projections. Following that, an integrated Marketing Plan will be created that will be the catalyst for development of the new Johnston McLamb brand, to be launched and presented at an employee-wide meeting in September.
“After meeting with several agencies, we chose Q2 Marketing because their results-oriented approach clearly stood out from the field,” said Wendy Henry, Johnston McLamb’s Vice President of Consulting Operations. “They bring a strong sense of direction to the project and have emphasized that they will help us measure the results that our investments in this area are generating.”
“Throughout the selection process, we have been exceedingly impressed with Johnston McLamb’s professionalism and follow-through on commitments,” said Pamela Girardin, president, Q2 Marketing. “We are convinced of the quality and viability of their solutions, the integrity of this high caliber team, and their organization-wide approach to reach the next level on a very significant scale. It is because of these factors that we are so pleased to be partnering with them to architect the strategy, develop the marketing plan and execute upon this solid foundation,” said Girardin.
Q2 Marketing, of Fairfax, VA, focuses on mid- to large-size B2B and B2G corporations with revenue ranging from $20M-$250M, as well as small- to mid-size companies experiencing fast growth. Founded with a passion for creating strategies to drive revenue for clients, Q2 is committed to quantifying programs’ success, and becoming an indispensable resource for clients.
About Johnston McLamb
Johnston McLamb, Chantilly, VA, has delivered innovative solutions to companies and government agencies since 1991. Johnston McLamb is highly regarded for application development and support that solves clients’ most demanding business challenges. By providing a wide range of consulting services and leading-edge technology solutions, Johnston McLamb’s success is based largely upon their commitment to empower employees to take ownership of clients’ challenges and to provide the highest level of service. For more information, visit www.johnstonmclamb.com or call 703-502-0901.
About Q2 Marketing
Q2 Marketing is an integrated marketing communications agency focused on the Washington DC region’s B2B and B2G technology market. With qualified programs, the company is committed to ensuring clients spend their marketing dollars in the best ways, thereby reducing marketing risks. Q2 capitalizes on the synergy of client partnerships and their own market differentiators to drive revenue, bridging the divide between client need and agency delivery. With quantified results, Q2 is committed to establishing measurable metrics based on best practices—becoming an indispensable resource for clients. To learn more visit www.Q2marketing.com or call 703-273-2990.
