July 24, 2006
MDA Technologies Chooses Q2 Marketing for Strategic
Market Positioning and Brand Implementation
Woodbridge, VA—MDA Technologies, specialists in custom applications, databases, web development, engineering services and project management to help organizations harness their data and empower their business, has selected Q2 Marketing to help position the company as it expands aggressively, including into new markets.
With an outstanding reputation in the region, MDA Technologies provides solutions for mid-sized and growing small businesses, government organizations and hospitals. MDA Technologies helps these organizations better manage information, improve workflow and share data more effectively by providing solutions that work for clients' businesses. Although the company enjoys a high profile due to community involvement and a standard of excellence, MDA Technologies seeks to further educate both the regional and national market of their services through targeted direct marketing initiatives.
In addition to gaining market share in their best-known service offerings, MDA Technologies is aggressively pursuing sales and marketing initiatives for MDA TransQuest (www.mdatransquest.com), first real-time wireless hospital patient transport dispatch system. MDA Technologies offers a wealth of other solutions for hospitals, and has served this market for five years.
The 12-month contract will include trade show strategy and implementation, strategic messaging, collateral, public relations, direct mail, newsletters and other programs aimed at impacting MDA Technologies' bottom line.
“We chose Q2 Marketing because we recognized at the first meeting that they had the skills to help us put together a marketing strategy that would enable us to reach our goals and enhance our positioning as a leader in the technology field,” said Tim Jackson, President, MDA Technologies. “Too often, marketing firms don't understand the many aspects of a technology company—what we do and how we do it. Because the Q2 team has an exceptional knowledge of technology, they have helped us develop a marketing strategy that is unique to our industry,” said Jackson.
“Everyone involved on this joint MDA Technologies and Q2 Marketing team is enthusiastic about a very beneficial partnership. MDA Technologies is a company on a solid growth trajectory with tremendous potential and a solid leadership team,” said Pamela Girardin, president, Q2 Marketing. “They possess the people, leadership, vision and skills to make an even greater impact on markets they are targeting, and we are excited to help them achieve these goals,” she said.
Q2 Marketing, of Fairfax, VA, focuses on mid- to large-size B2B and B2G corporations with revenue ranging from $20M-$250M, as well as small- to mid-size companies experiencing fast growth. Founded with a passion for creating strategies to drive revenue for clients, Q2 is committed to quantifying programs' success, and becoming an indispensable resource for clients.
About MDA Technologies
MDA Technologies specializes in helping bring the innovative ideas of our customers to life—through custom applications, databases, web development, engineering services and project management. Headquartered in Woodbridge, VA, MDA Technologies provides leading edge and proven technologies for mid-sized and growing small businesses, government and hospitals. Specialists in diverse markets, the company helps clients manage data, share information and operate more efficiently by providing high value solutions that fit their business and their budget. MDA Technologies studies clients' workflow and processes, and is committed to understanding their business. For more information on how you can harness your data and empower your business, please visit www.mdatech.com, e-mail info@mdatech.com, or call 703.730.9444.
About Q2 Marketing
Q2 Marketing is an integrated marketing communications agency focused on the Washington DC region's B2B technology market. With qualified programs, the company is committed to ensuring clients spend their marketing dollars in the best ways, thereby reducing marketing risks. Q2 capitalizes on the synergy of client partnerships and their own market differentiators to drive revenue, bridging the divide between client need and agency delivery. With quantified results, Q2 is committed to establishing measurable metrics based on best practices—becoming an indispensable resource for clients. To learn more visit www.Q2marketing.com or call 703-273-2990.
