October 23, 2006
Q2 Marketing Hosts “How to Build Quantifiable Marketing
Programs for Technology Companies”
Educational Series Topic Focuses on Industry-Wide Trend
McLean, VA—Q2 Marketing will hold an educational event on “How to Build Quantifiable Marketing Programs for Technology Companies” at the Ritz-Carlton, Tysons Corner, November 3, from 7:30 a.m. to 9:00 a.m. Presented by Pamela Girardin, President, Q2 Marketing, the event will examine how smart companies are building quantifiable marketing programs that produce measurable, repeatable results.
Measurement of marketing results is an important and timely topic that is increasing in emphasis. “Those of us who have been responsible for running enterprise marketing departments realize the value of justifying the ROI of these programs,” said Girardin. “Analyst firms like Forrester and IDC are watching this very closely, but are concluding that there are a number of challenges, including the difficulty of defining ROI and empowering marketing professionals to act on what they know. Our seminar will explore these ‘gaps' in the quantification paradigm,” said Girardin
This event is recommended for C-level and director level marketing professionals in information technology. This event is not open to representatives from other marketing communications agencies. The fee is $20 in advance and $25 at the door. Breakfast is included. Register at www.Q2marketing.com.
Q2 Marketing, of Fairfax, VA, focuses on mid- to large-size B2B and B2G corporations with revenue ranging from $20M-$250M, as well as small- to mid-size companies experiencing fast growth. Founded with a passion for creating strategies to drive revenue for clients, Q2 is committed to quantifying programs' success, and becoming an indispensable resource for clients.
About Q2 Marketing
Q2 Marketing is an integrated marketing communications agency focused on the Washington DC region's B2B and B2G technology market. With qualified programs, the company is committed to ensuring clients spend their marketing dollars in the best ways, thereby reducing marketing risks. Q2 capitalizes on the synergy of client partnerships and their own market differentiators to drive revenue, bridging the divide between client need and agency delivery. With quantified results, Q2 is committed to establishing measurable metrics based on best practices—becoming an indispensable resource for clients. To learn more visit www.Q2marketing.com or
call 703-273-2990.
