April 7, 2009
Johnston McLamb Selects Q2 Marketing for
Public Relations
Consulting firm looks to leverage PR for continued growth
Chantilly, VA—Management and technology consulting firm Johnston McLamb has selected Q2 Marketing for a 12-month public relations program aimed at helping the government contractor continue its impressive growth trajectory.
Johnston McLamb has delivered innovative solutions to federal agencies and the private sector since 1991. Earlier this year, they announced their 2008 earnings reached $30.1 million, a 56% increase over 2007 earnings.
The objective of the PR program is to raise Johnston McLamb’s profile outside their loyal customer and partner base as they seek to continue to expand their influence. Q2 Marketing is also currently designing a new web site for the company. Included in the web project is a keyword and search engine optimization (SEO) campaign to drive traffic to the new web site, particularly for such solutions as business intelligence, geospatial intelligence, visualization solutions, and enterprise strategy and modernization.
In 2006, Q2 was selected by Johnston McLamb to help create a marketing strategy based on market research, using a suite of tactics from the Q2 Strategy Development Process (QSDP). Q2 then completed a corporate rebrand and developed collateral for the company.
“When we decided to redesign our web site and embark on a public relations program, we included Q2 on the list of firms to evaluate because of the good work they had done for us in the past. During the evaluation process, Q2 was much more responsive to us and listened to our needs far better than anyone else,” said Bill Knecht, Director of Marketing for Johnston McLamb. “After we began working with them again, their high level of responsiveness and quality work has convinced me that we made the right decision.”
“We are proud of our ongoing relationship with Johnston McLamb, and have always been impressed with the organization’s professionalism and the caliber of their team,” said Pamela Girardin, president, Q2 Marketing. “It is also encouraging to work with a successful and growing company that understands that a well-executed public relations program can have a real benefit to their bottom line,” she said.
About Q2 Marketing
Q2 Marketing is an integrated marketing communications agency focused on the Washington DC region’s B2B and B2G technology market and the government. With qualified programs, Q2 is committed to ensuring clients spend their marketing dollars in the best ways, reducing marketing risks. Q2 capitalizes on the synergy of client partnerships and their own market differentiators to drive revenue. With quantified results, Q2 establishes measurable metrics based on best practices—becoming an indispensable resource for clients. To learn more, visit Q2marketing.com or call 703-273-2990.
