Q2 Trade Show Certification Program
Overview:
This program will create a team of certified individuals within your company from cross functional departments that are trained on how to properly and effectively work in a trade show booth to demonstrate your solutions/offerings.
Objectives:
- Build morale and teamwork
- Create an incentive that can be used by other departments to reward individual contributors by allowing them to travel and participate in a trade show
- Create a larger pool of individuals to work trade shows
- Create a larger pool of individuals that can effectively demonstrate your solutions/offerings and communicate with prospective customers
- Build cross-pollination across functional departments
Course Includes:
- Basic Training: presentation skill exercises such as eye contact; creating speaking awareness (i.e. umm; ohs; like; you knows); etc. This class will encompass booth etiquette, presentation skills and managing booth traffic.
- Basic Overview of Lead Management and Qualification: discussion on classification of leads used; how to qualify leads at the show.
- Product Primer: focus of this class is to allow attendees to address the question “What does [company] do;” attendees will be able to give a high level overview of the company, what the company offers, and what sets it apart.
Each Course will consist of:
Tip sheets
Test at the end – questions will reflect the major points of the class; both verbal and written
